About
How a Latvian engineer became Boston's go-to for European tech companies crossing the Atlantic.
I'm Kaspars Koo. I was born in Latvia, built my career in tech, and now I live in Boston.
That's the short version. Here's the one that matters.
I spent over a decade working across product management, AI and machine learning, and technology consulting in Europe before making the move to the US. I know what it feels like to come from a small market with big ambitions — and I know how different the American business landscape looks once you're actually in it.
I went from delivery management to product leadership to client partnership, working with enterprise organizations on technology transformation. I've built products, led teams, and sat across the table from American buyers who couldn't point to Latvia on a map — and still closed the deal.
Along the way, I became an angel investor through BADideas.fund and LatBAN, backing early-stage startups from the Baltics and Central Eastern Europe. I joined the Latvian American Chamber of Commerce as Regional Director for New England. I became a Reforge member to sharpen my product strategy thinking.
And I kept watching the same thing happen: brilliant European companies — with real technology, real customers, real revenue — stumbling when they tried to enter the US market. Not because their product was wrong, but because their approach was.
Wrong positioning. Wrong pricing. Wrong expectations. Wrong introductions. Or just — no introductions at all.
That's why KontorHQ exists.
The gap
Big consulting firms will charge you $200K for a market entry strategy written by a 25-year-old who's never sold anything. Government trade programs are well-intentioned but generic. Accelerators run 3-month programs and move on. And your friend who "knows someone in San Francisco" is not a go-to-market strategy.
That's the gap KontorHQ fills.
Origin
In the 13th century, merchants from Riga, Tallinn, and the great Hanseatic cities established kontors — semi-autonomous trading posts in foreign cities like London, Bergen, Bruges, and Novgorod.
A kontor wasn't just an office. It was a foothold: a place of credibility, local knowledge, and trusted relationships that allowed Baltic and North German traders to succeed in markets far from home.
Riga joined the Hanseatic League in 1282. The word kontor still means "office" across the Nordics and Estonia today — a quiet linguistic echo of that 700-year-old commercial network.
KontorHQ is that idea, updated for modern technology companies. Your foothold. Your operational base. Your headquarters in America.
Credentials
The network
The most valuable thing isn't advice — it's access.
Through angel investing, the Chamber of Commerce, and over a decade in tech on both sides of the Atlantic, I've built relationships across the Nordic, Baltic, and Eastern European startup ecosystems — and across the US tech landscape in Boston, New York, and beyond.
Warm introductions, not cold emails. Real connections, not a database.
If your company is thinking about the US, a 30-minute call is the easiest place to start. No prep required.