Insights
Field notes
Notes from a Baltic operator on the ground in the US since 2017.
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The first 90 days — what actually matters
You've decided to enter the US. Here's what to focus on in the first three months — and what to skip.
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Why European pricing won't work in America
You're probably charging too little. Here's why that's hurting you more than you think.
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5 mistakes European companies make entering the US
After watching dozens of companies attempt the crossing, the failure patterns are remarkably consistent. Here are the five that keep showing up — and how to avoid them.