Field notes
Short, practical notes on US market entry from a Baltic operator on the ground in the US since 2017.
The first 90 days - what matters
You've decided to enter the US. Here's what to focus on in the first three months, and what to skip.-
Why European pricing won't work in the US
Most European companies charge too little in the US. Here's how to fix it. -
Common mistakes European companies make in the US
I've watched dozens of European companies enter the US. The ones that struggle tend to make the same five mistakes. Here they are, and how to avoid them.
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