<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>KontorHQ — Insights</title><description>Field notes on US market entry from a Baltic operator on the ground in the US since 2017.</description><link>https://kontorhq.com/</link><language>en-us</language><item><title>The first 90 days — what actually matters</title><link>https://kontorhq.com/insights/first-90-days-what-actually-matters/</link><guid isPermaLink="true">https://kontorhq.com/insights/first-90-days-what-actually-matters/</guid><description>You&apos;ve decided to enter the US. Here&apos;s what to focus on in the first three months — and what to skip.</description><pubDate>Wed, 15 Apr 2026 00:00:00 GMT</pubDate><category>Playbook</category></item><item><title>Why European pricing won&apos;t work in America</title><link>https://kontorhq.com/insights/why-european-pricing-wont-work-in-america/</link><guid isPermaLink="true">https://kontorhq.com/insights/why-european-pricing-wont-work-in-america/</guid><description>You&apos;re probably charging too little. Here&apos;s why that&apos;s hurting you more than you think.</description><pubDate>Wed, 08 Apr 2026 00:00:00 GMT</pubDate><category>Pricing</category></item><item><title>5 mistakes European companies make entering the US</title><link>https://kontorhq.com/insights/5-mistakes-european-companies-make-entering-the-us/</link><guid isPermaLink="true">https://kontorhq.com/insights/5-mistakes-european-companies-make-entering-the-us/</guid><description>After watching dozens of companies attempt the crossing, the failure patterns are remarkably consistent. Here are the five that keep showing up — and how to avoid them.</description><pubDate>Wed, 01 Apr 2026 00:00:00 GMT</pubDate><category>Market entry</category></item></channel></rss>